Digital Fitness Check of Federations

Monthly review of the International Sport Federations digital activities

IRIS has built an unparalleled sporting database that allows entities such as International Sport Federations to benchmark themselves against their competitors – the project is now being extended to Clubs, Leagues and Sponsors.

The aim of this project is to help companies to assess their presence on social media for the last 6 months and find opportunities to get in front of new audiences. IRIS also offers key benchmarking information from the sport industry to help companies to understand how to connect in the best way with their current and future fans.

The “Digital Fitness Check” has originally been created in the lead up to the Olympic Games to help Federations to optimize their digital performances ahead of the Games but has now taken a very wide angle due to the growing interest in the project, not only from Federations but also from Sponsors active in the sport industry.

What makes the difference? IRIS has developed unique “indexes” that go very far in the thinking and allow a detailed analysis of the performance and the content. Their analysis starts at the post level and goes up to the very strategic level.